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Watch 'The Power of Words' - The Red Balloon: http//www.youtube.com/watch...
The video was produced to demonstrate the power of language in advertising and marketing.
It is also a practical example of how quickly the use of words can change peoples perceptions and it emphasises the importance of being aware your own 'self talk' in influencing your behaviour.
'It is not the actual words themselves that create consciousness or heal the body or change conditions. They're just the forms we use to express feelings and thoughts. It is the awakened realisations behind them that have the real power, and words with spiritual power go forth and create'
Andrea Gardner, 'Change Your Words, Change Your World'